Having been in London most of my working life, I've had the privilege to work as a Strategic Account Director for top London agencies. Since then, I've had two lovely boys and decided to go freelance as a Brand Strategy Consultant. A passion I was so ready to focus on! 

My previous experience means I work with agencies seamlessly as I understand their internal workings and the requirements of brand owners. 

 

Regardless of size or sector, the principles of strategic brand positioning are very similar. Some things never change - time pressures, balancing long-term visions vs. short-term activations, and ultimately the need to see a return on brand investment. 

 

My job is pivotal, sitting alongside and collaborating with a business. My exterior perspective can strengthen a brand's opportunities and ensure a real focus on brand vision.

 

I get a massive buzz from brand impact. I am a brand architect - planning and creatively directing the execution of a Brand's positioning. For me, the joy comes from connecting a brand to its audience, staying relevant, and seeing actual growth results. 

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Outside of work, my two young boys keep me pretty busy, but I do squeeze in a bit of volunteering at the Riding for the Disabled - something I've loved doing since I was a teenager. 

My husband and I are constantly renovating our house, so for the last year, I have become rather skilled on a digger and learned that gardens take an absolute age to finish. 

 

Here's a list of some of the Brands I've worked with: 

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• Mondelez - Cadbury creations 

• Olympics 2012 

• Sainsbury's (Various projects over several years) - main achievement being the development of the Little One's Baby Range and brand creation of 'My Goodness' healthy ready meals. 

• Heineken - NPD, Foster's, K1664, Desperados, Cider NPD, Bulmers, Strongbow. Across On and off trade. 

• PepsiCo - Pepsi On-trade 

• Arla (Cheese NPD 5 year Pipeline)

• Sumol (Portugal) 

• Sunquick (Denmark)

• Paulig (Finland)

• Princes Trust Charity 

• Unilever - Simple Skincare 

• LRS Lucozade Ribena Suntory - NPD, Lucozade, Ribena, Orangina 

• Terry's Chocolate Orange 

• House of Hackney 

• Equantiis 

• Insight HRC 

• Slip 

• Smart Pension 

• Idealex 

• The Menopause Clinic 

• Hightekers

• Glo Systems

• This is Unicorn 

• NHMB New Homes Mortgage Brokers